A vanity press or vanity publisher, sometimes also subsidy publisher,[1] is a book printer that is paid by authors to self-publish their books.[2] A vanity press charges fees in advance and does not contribute to the development of the book.[3] It has been described as a scam,[2] though, as the book does get printed, it does not necessarily rise to the level of fraud.[4] The term vanity press is derogatory, so it is not used by the printers.[2] Some self-publishing businesses prefer to market themselves as an independent press, and some authors who are self-publishing through CreateSpace and Amazon Kindle prefer to market themselves as indie authors instead of as self-publishing authors.[3]
It is not to be confused with hybrid publishing, where the publisher and author collaborate and share costs and risks, or with assisted self-publishing, where the authors, sometimes styling themselves as authorpreneurs,[5] pay various contractors and publishing services to assist them with self-publishing their own book, and retain all rights.
Is a vanity press a scam? Kind of. But it is not necessarily fraud. Clients generally get what they pay for, but what you are paying for is not much despite how it is packaged. You pay to produce copies of your book and share any profits with the printer.