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Founded | 1993 |
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Founder | Matt Ball and Jack Norris |
Type | Nonprofit |
Legal status | 501(c)(3) |
Focus | Veganism and animal advocacy |
Location | |
Website | veganoutreach |
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Vegan Outreach is a 501(c)(3) nonprofit organization advocating for farmed animal.[1][2] It was founded in 1993 by Jack Norris[1] and Matt Ball in Cincinnati, Ohio, and was originally named Animal Liberation Action (ALA).[citation needed]
Vegan Outreach aims to reduce the suffering of farmed animals and to promote animal rights. It engages in various outreach efforts, such as distributing educational leaflets, organizing virtual reality experiences, hosting community events, running online campaigns, and offering a mentorship program for aspiring vegans. Most of their activities are concentrated in the United States, particularly on college campuses, though they also conduct smaller initiatives in countries such as Canada, Australia, New Zealand, India, and Mexico.[1]