Vegas Vic

Photograph of a large painted sign in the form of a cowboy. The cowboy is winking one eye. He's lifting his left hand, and pointing that thumb towards the building to his right. A lighted cigarette dangles from the corner of his mouth. He's wearing a cowboy hat, boots, and a scarf. Glowing neon tubes highlight the outlines of the cowboy, the cigarette, his boots, and the folds of his tied scarf.
Vegas Vic post 1998 restoration

Vegas Vic is a neon sign portraying a cowboy which was erected on the exterior of The Pioneer Club in Las Vegas, Nevada, USA in 1951.[1] The sign was a departure in graphic design from typeface based neon signs, to the friendly and welcoming human form of a cowboy. The sign's human-like abilities of talking and waving its arm received an immediate acceptance as the unofficial welcoming sign, reproduced thousands of times over the years and all over the world. The sign can still be found at 25 E Fremont Street, where it has been since 1951 on the exterior of what used to be The Pioneer Club but is currently a souvenir shop. The trademark is currently owned by Pioneer Hotel, Inc., which owns and operates the Pioneer Hotel and Gambling Hall on the Colorado River in Laughlin, Nevada. Laughlin has a twin of the Vegas Vic image on another large sign referred to as River Rick.

  1. ^ "Timeline". Las Vegas Sun. Retrieved 2008-11-20.