Velveeta

Velveeta
Product typeProcessed cheese
OwnerKraft Heinz
Produced byKraft Foods
CountryUnited States
Introduced1918; 106 years ago (1918)
MarketsUnited States, Canada
Previous owners
TaglineThat's La Dolce Velveeta
Websitekraftheinz.com/velveeta

Velveeta is a brand name for a processed cheese similar to American cheese. It was invented in 1918 by Emil Frey (1867-1951) of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company.[1] In 1925, it advertised two varieties, Swiss and American.[2] The firm was purchased by Kraft Foods Inc. in 1927.[3]

  1. ^ “New Incorporations,” New York Times, 15 February 1923 (10,000 preferred shares, 20,000 common shares).
  2. ^ "Everybody Says It's the Finest Cheese in the World (Velveeta/Monroe advertisement)." Goshen (NY) Independent Republican, 9 June 1925.
  3. ^ "Monroe." Middletown (NY) Times Herald, 21 November 1927 ("recently purchased").