Vemma

Vemma Nutrition Company
Company typePrivate
IndustryDietary supplements
Predecessor
  • New Vision International
FoundedTempe, Arizona (2004 (2004))
FounderBenson K. Boreyko
Defunct2015
Headquarters
Tempe, Arizona
,
United States
Area served
Worldwide
Key people
Benson K. Boreyko (CEO)
Karen Boreyko (co-founder)
Lauren Boreyko (co-founder)
Brad Wayment (COO)
Yibing Wang (Chief Scientific Officer)
Adrian Berry (Chief Medical Officer)
ProductsVemma, Verve, Bod·ē, NEXT
Websitevemma.com

33°38′38″N 111°53′57″W / 33.643787°N 111.899148°W / 33.643787; -111.899148

Vemma (/ˈviːmə/) Nutrition Company was a privately held multi-level marketing[1][2][3] company that sold dietary supplements.[4] The company was shut down in 2015 by the FTC for engaging in deceptive practices and being a pyramid scheme.[5]

The company, based in Tempe, Arizona, was founded in 2004 by Benson K., Lauren, and Karen Boreyko.[6][7] In 2013, the company reported US$221 million in revenue.[8] Most distributors were in their twenties. The company had frequently been accused of being a pyramid scheme by U.S. media, business analysts, and former distributors, and was fined by the Italian government.[9][10][8][11][12]

  1. ^ Hannan, Caleb (October 30, 2014). "Selling the Bro Dream: Are Frat Boys Peddling Vemma Suckers?". Rolling Stone. Retrieved November 25, 2014.
  2. ^ Celarier, Michelle (September 29, 2013). "Verve energy drink turning college students into sales force". New York Post. Retrieved January 11, 2014.
  3. ^ Cite error: The named reference truthinadvertising was invoked but never defined (see the help page).
  4. ^ "Vemma, Building A Solid Nutritional Foundation IS Vital To Your Overall Health". Vemma. Retrieved November 14, 2014.
  5. ^ Cite error: The named reference ftc2016 was invoked but never defined (see the help page).
  6. ^ Babener, Jeffrey. "New Vision USA, Inc". MLM Legal. Retrieved January 26, 2014.
  7. ^ "Executive Bios". Vemma. May 2013. Retrieved August 1, 2013.
  8. ^ a b Cite error: The named reference today was invoked but never defined (see the help page).
  9. ^ Cite error: The named reference FTC1 was invoked but never defined (see the help page).
  10. ^ Cite error: The named reference NYT091515 was invoked but never defined (see the help page).
  11. ^ Cite error: The named reference pyramidexpert was invoked but never defined (see the help page).
  12. ^ Cite error: The named reference agcm was invoked but never defined (see the help page).