Parts of this article (those related to the P&G article which says that Vicks products have been divested from P&G) need to be updated.(February 2017) |
Product type | Over-the-counter medicines |
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Owner |
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Country | United States |
Introduced | 1898 |
Related brands | Wick |
Previous owners | Richardson-Vicks, Inc. |
Tagline | "Breathe Life In" |
Website | vicks |
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Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Kaz Incorporated. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the "Quil" line. Vicks also produces the Formula 44 brand of cough medicines, cough drops, Vicks VapoRub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc., based in Greensboro, North Carolina. Richardson-Vicks, Inc., was eventually sold to Procter & Gamble in 1985. Procter & Gamble divested the Vicks VapoSteam U.S. liquid inhalant business and sold it to Helen of Troy in 2015.[1]
In German-speaking countries (apart from Switzerland), Vicks is known as Wick to avoid brand blundering, as "Vicks" when pronounced in German would sound similar to a vulgar word.[2]