Victory Motorcycles

Victory Motorcycles

Industry	Motorcycle
Founded	1997; 27 years ago (1997)
Headquarters	Spirit Lake, Iowa , USA
Production output	1999–2017
Owner	Polaris Inc.
Parent	Polaris Inc.
Website	www.victorymotorcycles.com

Victory Motorcycles was an American motorcycle brand based in Spirit Lake, Iowa, United States. It began selling its vehicles in 1998, and began winding down operations in January 2017 to be succeeded by the revived traditional American motorcycle brand Indian, which are both (since 2011) owned by parent company Polaris Industries.

Polaris, an American manufacturer of snowmobiles and all-terrain vehicles, created Victory following the modern success of Harley-Davidson. Victory's motorcycles were designed to compete directly with Harley-Davidson and similar American-style motorcycle brands, with V-twin engines and touring, sport-touring, and cruiser configurations. The first Victory, the V92C, was announced in 1997 and began selling in 1998. Victory was profitable for a number of years (beginning in 2002) but failed to turn a profit three of its last five years, due to a lack of sensible investment in the brand, preferring to release new model years with no changes to successful models other than paint, and poor investment choices in electric and three wheeled motorcycles.^[1]