Video email, also referred to as email video or video in email, refers to the embedding of videos directly into the body of an email, without the need to attach files or click on a hyperlink to play them. Although video email providers have existed since the early-to-mid 2000s,[1][2] it has become an increasingly popular medium for email marketing in recent years due to technological advancements,[3][4] and is used to boost engagement rates.[4][5] Several companies use video email to showcase their brand identity, send out newsletters, and announce events, product lines or launches.[3] Examples of video email providers include EyeMail Inc., TailoredMail, MailChimp, Biteable, BombBomb, and SalesMail.[6]
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