Vignelli Associates was a design firm co-founded and run by Massimo and Lella Vignelli in New York City, from 1971 to 2014.[1][2][3][4] They worked firmly within the modernist tradition, stressing simplicity by using basic geometric shapes and a limited range of typefaces.[5] Their design work, encompassing graphic design, branding and corporate identity, architecture and interiors, and industrial design is considered among the most influential of the 20th century.[6][7][8]