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Village Vanguard is a book store chain that is run by Village Vanguard Corporation in Nagoya, Aichi Prefecture, Japan. The concept of the store is "A playful book store" (ja:遊べる本屋).[1] Although it is a book store, it carries a wide variety of products other than books, such as CDs, DVDs, and SPICEs, which makes it close to being a variety store.