Vinitaly

Entrance to the 2011 VinItaly expo.
One of the many "press meetings" held by producers, officials and organizations that happen throughout the VinItaly exposition when new partnerships are announced or wine industry awards are given.

Vinitaly is an international wine competition and exposition that is held annually in April in Verona city, region of Veneto, in northeast Italy. The event is exclusively for wine professionals featuring an average of 3000 wines from several dozen countries.[1] First held in 1967, VinItaly has been called the "most important convention of domestic and international wines"[2] and the "largest wine show in the world".[3][4]

For producers in the Italian wine industry, attendance and the reception that their wines receive is considered a barometer for measuring the health and success of the market, particularly for emerging Italian wine regions. The event is also used as an opportunity by wineries to release new wines and wine styles or announce partnerships with universities, organic and biodynamic wine organizations or even other wineries.[5] Along with Vinexpo, which is held every other year in the French wine region of Bordeaux, VinItaly is considered one of the premier international wine events.[6][7]

  1. ^ Fodor Travel Fodor's Italy 2014 pg 622 Random House LLC, Oct 1, 2013 ISBN 0770432328
  2. ^ Rick Steves "Rick Steve's Italy 2013" pg 194, Avalon Travel, Jan 8, 2013
  3. ^ Marc Vetri, David Joachim "Rustic Italian Food" pg 142, Random House LLC, Nov 1, 2011
  4. ^ C. Michael Hall, Liz Sharples "Food and Wine Festivals and Events Around the World" pg 13, Routledge, Jun 14, 2012
  5. ^ Bill Nesto & Frances Di Savino The World of Sicilian Wine pgs 41, 62, 123, University of California Press, Feb 9, 2013, ISBN 9780520955073
  6. ^ Thom Elkjer and Tony Aspler Adventures in Wine: True Stories of Vineyards and Vintages Around the World pg 100, Travelers' Tales, 2002, ISBN 9781885211804
  7. ^ Alice Feiring "The Battle for Wine and Love: or How I Saved the World from Parkerization" pgs 140-141, Mariner Books (May 5, 2009) ISBN 0156033267