| Company type | Private |
|---|---|
| Industry | Cookware |
| Founded | 1939 |
| Headquarters | Shawnee, Kansas, U.S. |
Key people | Mamoru Imura, CEO |
Number of employees | 100[1] |
| Parent | Imura International USA Inc. |
| Website | www.VitaCraft.com |
Vita Craft Corporation is a manufacturer of multi-ply stainless steel cookware and other cookware products.[2] The cookware is manufactured and sold in the United States, but the majority of sales are from the Asian and European markets.[3] Japan alone accounts for about 80% of Vita Craft's revenue.[4] In Asia and Europe, Vita Craft is sold in department stores. In the United States, Vita Craft is sold door-to-door, at food-related events and conventions using a direct selling model. Imura International USA Inc. is the parent company of Vita.[5]
- ^ David Dinell (2004-05-26). "Three Wichita businesses finalists in statewide competition". Wichita Business Journal. Retrieved 2007-03-07.
- ^ "Brand Details for Brand Name: Vita Craft Made in U.S.A." Find Owner Search. Retrieved 2007-03-05.
- ^ "Valentine Radford takes Vita Craft as new client". Kansas City Business Journal. 2002-03-07. Retrieved 2007-02-28.
"Vita Craft makes high-end cookware that is largely sold in Japan and parts of Europe.
- ^ "The week in bankruptcies: Vita Craft Corp. and Hank Boy & Sons Trucking LLC". Kansas City Business Journal. 2019-11-15. Retrieved 2019-12-21.
- ^ Dornbrook, James (3 November 2017). "Shawnee company: Competitor stole our smart frying pan design". www.bizjournals.com. Retrieved 2019-02-14.