 | This article needs additional citations for verification. (October 2022) |
| Broadcast area | India Worldwide |
|---|---|
| Links | |
| Website | www |
The Vividh Bharati Service (VBS; lit. 'Diverse Voices') of All India Radio was conceptualized to combat Radio Ceylon in 1967. Due to the Indian Government stopping its short wave relay centers, VBS is only available on the Internet.[1] Vividh Bharati radio channel was launched on 3 October 1957.
All the programmes are produced centrally at Vividh Bharati Service, Borivali, Mumbai and up-linked to the satellite. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Some local programme windows are also provided at these stations to give regional flavour to the listeners. Vividh Bharati is also broadcast on DD Direct Plus, the state owned DTH platform. The 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population.
Over the years, a number prominent people from Hindi cinema have lent their voice to the channel, including, Lata Mangeshkar and actors Raaj Kumar and Amitabh Bachchan (who worked as a radio broadcaster in his early career). Celebrities take part in the popular show "Vishesh Jaimala" to encourage the Indian Army and the BSF soldiers. Today its archives which started the record of film, Yehudi Ki Beti in 1933, has 22,000 ghazals, geets and Hindi film songs.[2] The station celebrated its fiftieth anniversary on 2 October 2007.[3]
- ^ Vividh Bharati and Commercial Service Archived 9 June 2012 at the Wayback Machine All India Radio.
- ^ "Go gaga with Vividh Bharati's golden year". CNN-IBN. 3 October 2007. Archived from the original on 5 June 2012.
- ^ "Vividh Bharati: Connecting a nation with music and memories for 50 yrs". Indian Express. 3 October 2007. Archived from the original on 23 October 2010. Retrieved 28 September 2010.