Huang Wei (Chinese: 黄薇; pinyin: Huáng Wēi, born 7 September 1985), commonly known by her stage name Viya (Chinese: 薇娅; pinyin: Wēiyà) is a Chinese social media personality known for using livestreams on Taobao Live to sell various items as a form of influencer marketing. Her prowess at selling items, including many high-priced ones, has gained her the moniker "queen of livestreaming". In December 2021, she was fined $210 million for tax evasion as part of a greater crackdown on entertainers and investors, the biggest fine for a livestreamer in China.