The W. J. Voit Memorial Trophy was awarded by the Helms Athletic Foundation from 1951 to 1978 to the outstanding college football player on the Pacific Coast. The recipient was determined based on votes cast by West Coast football writers and later broadcasters as well.[1][2] Award recipients include College Football Hall of Fame inductees, O. J. Simpson, Mike Garrett, Jim Plunkett, Joe Kapp, Craig Morton, Billy Kilmer, and Anthony Davis.