 | |
| Broadcast area | Milwaukee metropolitan area |
|---|---|
| Frequency | 540 kHz |
| Branding | Milwaukee's Real News And Great Conversations |
| Programming | |
| Format | Progressive talk |
| Affiliations | CBS News Radio |
| Ownership | |
| Owner |
|
| WISS, WRJN, WMDX | |
| History | |
First air date | May 1, 1964 (as WYLO) |
Former call signs | WYLO (1964–1995) WZER (1995–2001) WYLO (2001) WRRD (2001–2008) |
Call sign meaning | WAUKesha (city of license for the 101.1 frequency) |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 10824 |
| Class | B |
| Power | 400 watts |
Transmitter coordinates | 43°20′0″N 88°9′10″W / 43.33333°N 88.15278°W |
| Translator(s) | 101.1 W266DR (Waukesha) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | [1] |
WAUK (540 AM) is a commercial progressive talk radio station licensed to the Washington County community of Jackson, Wisconsin, and serving the Milwaukee metropolitan area. It is known on-air as The Sha 101 FM in reference to the station's Waukesha based FM translator. The station's studios and offices are in downtown Waukesha.[2]
The station is owned and operated by Civic Media with locally programmed progressive talk programming. WAUK shares the majority of its programming with Madison-based (and former Good Karma Brands sister station) WMDX with the majority of programming throughout the day live and locally based from studios at both stations. WAUK also carries several hours of Waukesha-centric programming a week.[3]
- ^ "Facility Technical Data for WAUK". Licensing and Management System. Federal Communications Commission.
- ^ "Progressive talk, smooth jazz back on Milwaukee radio (2 stations)". Jsonline.com. Retrieved May 4, 2022.
- ^ "WAUK 540 AM, the 'SHA 101 FM: To provide Waukesha's First News, Talk Radio Station | WisBusiness". January 3, 2022.