WCCW (AM)

WCCW
Broadcast area[1]
Frequency1310 kHz
BrandingWTCM Gold
Programming
FormatClassic country
AffiliationsMichigan IMG Sports Network
Ownership
OwnerMidwestern Broadcasting Company
WATZ-FM, WBCM, WCCW-FM, WJZQ, WRGZ, WTCM, WTCM-FM, WZTK
History
First air date
1960
Call sign meaning
Cherry Capital of the World
Technical information[1]
Licensing authority
FCC
Facility ID20421
ClassB
Power15,000 watts day
Links
Public license information
WebcastListen Live
Websitewtcmgold.com

WCCW (1310 kHz) is one side of a radio combo in Traverse City, Michigan. It is owned by the Midwestern Broadcasting group, which to this day includes the family members of its original partners from the early 1940s, the Biedermans, Kikers and McClays. Midwestern acquired WCCW AM/FM, its long-time "local competitor" in 1996. The highly rated FM station is WCCW-FM, while the AM station is one of the lowest-rated Arbitron-wise in the area.

WCCW today carries a classic country format. It airs play-by-play coverage of the Detroit Tigers, Detroit Lions, Detroit Red Wings, Detroit Pistons and Michigan State University sports.

  1. ^ "Facility Technical Data for WCCW". Licensing and Management System. Federal Communications Commission.