WEAR-TV

WEAR-TV

Pensacola–Fort Walton Beach, Florida Mobile, Alabama United States
City	Pensacola, Florida
Channels	Digital: 17 (UHF) Virtual: 3
Branding	WEAR ABC 3 or Channel 3; WEAR News
Programming
Affiliations	3.1: ABC 3.2: TBD 3.3: Charge!
Ownership
Owner	Sinclair Broadcast Group (WEAR Licensee, LLC)
Sister stations	WFGX, WPMI-TV, WJTC
History
First air date	January 13, 1954 (70 years ago) (1954-01-13)
Former channel number(s)	Analog: 3 (VHF, 1954–2009)
Former affiliations	CBS (1954–1955) ABC (secondary, 1954–1955)
Technical information[1]
Licensing authority	FCC
Facility ID	71363
ERP	1,000 kW
HAAT	579 m (1,900 ft)
Transmitter coordinates	30°36′45.4″N 87°38′41.6″W / 30.612611°N 87.644889°W / 30.612611; -87.644889
Links
Public license information	Public file LMS
Website	weartv.com

WEAR-TV (channel 3) is a television station licensed to Pensacola, Florida, United States, serving as the ABC affiliate for northwest Florida and southwest Alabama. It is owned by Sinclair Broadcast Group alongside Fort Walton Beach–licensed MyNetworkTV affiliate WFGX (channel 35); Sinclair also provides certain services to Mobile, Alabama–licensed NBC affiliate WPMI-TV (channel 15) and Pensacola-licensed independent station WJTC (channel 44) under a local marketing agreement (LMA) with Deerfield Media.

WEAR-TV and WFGX share studios—which also house master control and some internal operations for WPMI-TV and WJTC—on Mobile Highway (US 90) in unincorporated Escambia County, Florida (with a Pensacola mailing address); WEAR-TV's transmitter is located in unincorporated Baldwin County, Alabama (northeast of Robertsdale).

Although WEAR-TV's call letters represent both the words "wear" and "ear", the station spells out its calls as "W-E-A-R", rather than any word.