WFIR

WFIR
Broadcast areaRoanoke Valley
Frequency960 kHz
Branding960 AM 94.5 FM 107.3 FM WFIR
Programming
FormatNews–talk[1]
Affiliations
Ownership
OwnerMel Wheeler, Inc.
WPLI, WPLY, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU
History
First air date
June 20, 1924; 100 years ago (1924-06-20)[2]
Former call signs
WDBJ (1924–1969)[3]
Former frequencies
  • 1310 kHz (1924–1927)
  • 1300 kHz (1927–1928)
  • 930 kHz (1928–1941)
Call sign meaning
First In Roanoke
Technical information[4]
Licensing authority
FCC
Facility ID31138
ClassB
Power
  • 10,000 watts (day)
  • 5,000 watts (night)
Transmitter coordinates
37°18′9″N 80°2′25″W / 37.30250°N 80.04028°W / 37.30250; -80.04028 (day) 37°15′19″N 79°57′34″W / 37.25528°N 79.95944°W / 37.25528; -79.95944 (night)
Translator(s)
Links
Public license information
WebcastListen Live
Websitewfirnews.com

WFIR (960 AM, "WFIR 960 AM 94.5 FM 107.3 FM") is a commercial radio station licensed to Roanoke, Virginia, and serving the Roanoke Valley.[1] It airs a news/talk radio format and is owned and operated by Mel Wheeler, Inc.[5][6] WFIR's studios and offices are on Electric Road in Roanoke.[7] Programming is also heard on two FM translators: W297BC 107.3 MHz, off Catawba Valley Drive in Roanoke,[8] and W233CK 94.5 MHz in Troutville.[9]

The WFIR transmitter site is off Brandon Avenue SW.[10] The station broadcasts with 10,000 watts non-directional by day.[11] But at night, to avoid interfering with other stations on AM 960, it reduces power to 5,000 watts and uses a directional antenna.[12]

  1. ^ a b Cite error: The named reference Arbitron was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference LaunchDate was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference CallSign was invoked but never defined (see the help page).
  4. ^ "Facility Technical Data for WFIR". Licensing and Management System. Federal Communications Commission.
  5. ^ Cite error: The named reference FCC was invoked but never defined (see the help page).
  6. ^ "AM Query Results. WFIR". fcc.org. Retrieved 30 September 2023.
  7. ^ Roanoke Times business listings, Retrieved January 11, 2017
  8. ^ "W297BC-FM Radio Station Coverage Map".
  9. ^ Radio-Locator.com/W233CK
  10. ^ "WFIR-AM Radio Station Coverage Map".
  11. ^ "FCCInfo Facility Search Results".
  12. ^ "WFIR". fcc.org. Retrieved 30 September 2023.