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| Broadcast area | Utica-Rome, New York |
|---|---|
| Frequency | 104.3 MHz |
| Branding | Big Frog 104 |
| Programming | |
| Format | Country |
| Affiliations | Compass Media Networks Westwood One |
| Ownership | |
| Owner |
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| WIBX, WODZ-FM, WOUR, WLZW | |
| History | |
First air date | October 10, 1948 (as WRUN-FM) |
Former call signs | WRUN-FM (1948–1976) WKGW (1976–1993) WKFM (1993) |
Call sign meaning | "Frog" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 50362 |
| Class | B |
| ERP | 100,000 watts |
| HAAT | 139 meters |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | bigfrog104.com |
WFRG-FM (104.3 MHz), branded as Big Frog 104, is a country music radio station licensed to Utica, New York. Owned by Townsquare Media as part of a cluster with news-talk station WIBX, hot AC-formatted WLZW, classic hits-formatted WODZ and classic rock-formatted WOUR, it bills itself as "Central New York’s #1 For New Country".
- ^ "Facility Technical Data for WFRG-FM". Licensing and Management System. Federal Communications Commission.