WGVM

WGVM

Greenville, Mississippi
Frequency	1260 kHz
Branding	Classic Hits 1260 AM★97.3 FM
Programming
Language(s)	English
Format	Classic hits
Ownership
Owner	Monte Spearman and Gentry Todd Spearman (High Plains Radio Network, LLC)
Sister stations	WDMS
History
First air date	December 1948
Call sign meaning	GreenVille, Mississippi
Technical information[1]
Licensing authority	FCC
Facility ID	41838
Class	D
Power	2,400 watts day 32 watts night
Transmitter coordinates	33°25′20″N 91°01′41″W / 33.42222°N 91.02806°W / 33.42222; -91.02806
Translator(s)	97.3 W247BA (Indianola)
Links
Public license information	Public file LMS
Website	www.hpr.network/mississippi

WGVM (1260 AM) is an American radio station licensed to serve the community of Greenville, Mississippi, United States. The station was established in 1948 by David M. Segal and owned by him for nearly six decades. WGVM is currently owned and operated by Monte Spearman and Gentry Todd Spearman, through licensee High Plains Radio Network, LLC.

The station began with an eclectic array of live programming including blues and Gospel music, transitioned to rockabilly-influenced Top 40 in the 1950s, and became a top-rated country music station in the 1960s and 1970s. WGVM's fortunes followed the general decline of AM radio stations in the United States and the station went off the air for several months in 2006 before finding a new owner and a new direction. WGVM now serves the "Ark-La-Miss" region with a classic hits format.