WHB

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WHB

Kansas City, Missouri
Broadcast area	Kansas City metropolitan area
Frequency	810 kHz
Branding	Sports Radio 810 WHB
Programming
Format	Sports
Network	ESPN Radio
Affiliations	Kansas Jayhawks Kansas City Current Motor Racing Network Sporting KC Westwood One Sports
Ownership
Owner	Union Broadcasting
Sister stations	KCTE, KKGQ, WHBE (AM), WHBE-FM, WLCL
History
First air date	May 10, 1922
Former frequencies	710 kHz (1947–1998)
Call sign meaning	Randomly assigned by the Department of Commerce[1]
Technical information[2]
Licensing authority	FCC
Facility ID	6384
Class	B
Power	50,000 watts day 5,000 watts night
Transmitter coordinates	39°18′21″N 94°34′30″W / 39.30583°N 94.57500°W / 39.30583; -94.57500
Links
Public license information	Public file LMS
Webcast	Listen Live
Website	www.810whb.com

WHB (810 AM) is a commercial radio station in Kansas City, Missouri, United States. The station is owned by Union Broadcasting and it airs an all-sports radio format. For most of the 1950s through the 1970s, while it was broadcasting at 710 AM, WHB was one of the nation's most influential Top 40 outlets.

By day, WHB operates at 50,000 watts using a non-directional antenna. However, because AM 810 is a clear-channel frequency reserved for Class A stations KGO in San Francisco and WGY in Schenectady, New York, at night WHB reduces power to 5,000 watts, using five directional towers located off Northeast Cookingham Drive in the Nashua neighborhood of Northland, Kansas City, adjacent to Interstate 435.^[3] Its studios are located in the suburb of Overland Park, Kansas, also the headquarters of its owner, Union Broadcasting.

WHB is an affiliate of ESPN Radio. It also carries play-by-play games of Sporting Kansas City, the Kansas Jayhawks, UMKC Kangaroos athletics, and the Kansas City Mavericks of the ECHL. Union Broadcasting also owns AM 1510 KCTE, another all-sports station in the Kansas City metropolitan area. KCTE primarily carries ESPN Radio programming while WHB mainly airs local sports shows during the day. KCTE also carries some sporting events that WHB is unable to air due to other commitments.

The station is also noted for its large coverage area, as WHB can be heard as far north as the southern fringe of South Dakota, as far east as the Quad Cities viewing area (Muscatine, Iowa, etc), as far west as Garden City, Kansas, and as far south as Fayetteville, Arkansas. City-grade coverage can be achieved as far north as southwestern Iowa.^[4] It is the primary entry point station for Kansas and western Missouri in the Emergency Alert System.