Broadcast area | Lansing, Michigan |
---|---|
Frequency | 100.7 MHz (HD Radio) [1] |
Branding | 100.7 WITL |
Programming | |
Format | Country |
Subchannels | HD2: WONU simulcast HD3: Air1 |
Affiliations | Compass Media Networks Westwood One |
Ownership | |
Owner |
|
WFMK, WJIM, WJIM-FM, WMMQ, WVFN | |
History | |
First air date | 1961 (as WMRT-FM) |
Former call signs | WYFE (1964–1966) WMRT (1961–1964) |
Call sign meaning | WhITtLe |
Technical information[2] | |
Licensing authority | FCC |
Facility ID | 46706 |
Class | B |
ERP | 26,500 watts |
HAAT | 196 meters (643 ft) |
Transmitter coordinates | 42°40′33″N 84°30′0″W / 42.67583°N 84.50000°W |
Translator(s) | HD2: 95.3 W237BY (Mason) HD3: 95.9 W240CG (Webberville) |
Links | |
Public license information | |
Webcast | Listen Live |
Website | witl.com |
WITL-FM (100.7 MHz) is a radio station broadcasting a country music format. Licensed to Lansing, Michigan, and serving Ingham, Eaton and Clinton Counties in Michigan. It first began broadcasting in 1961 (as WMRT-FM) alongside daytime only station WMRT(AM).[3] The stations were purchased by Mid-West Family for $187,000 in 1964 and took the WITL and WITL-FM call sign in 1966, and adopted a full-time country music format in 1967. Originally, WITL-FM was simulcast with (now defunct) WITL (AM) at 1010 kHz. The AM station went silent in 1997.[4] It is currently owned and operated by Townsquare Media. Notable station alumni include author and former ABC News correspondent Tim O'Brien and progressive talk show host Thom Hartmann.
On August 30, 2013, a deal was announced in which Townsquare would acquire 53 Cumulus Media stations, including WITL-FM, for $238 million. The deal was part of Cumulus' acquisition of Dial Global; Townsquare and Dial Global were both controlled by Oaktree Capital Management.[5][6] The transaction was consummated effective November 14, 2013.
After moving to new studios and offices shared with co-owned stations,[7] the original 'white house' studios and offices were torn down in 2017.[8]
WITL-FM is licensed for HD Radio operations. Its HD2 feed features the Olivet Nazarene University-owned "Shine.FM" Contemporary Christian music format originating at WONU in Kankakee, Illinois with local imaging, feeding ONU-owned analog translator W237BY 95.3 FM licensed to Mason with transmitter in downtown Lansing. Its HD3 signal airs Christian music from Air1.