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Broadcast area | Milwaukee metropolitan area |
Frequency | 100.7 MHz (HD Radio) |
Branding | V-100.7 |
Programming | |
Format | Urban contemporary |
Affiliations | Premiere Networks |
Ownership | |
Owner |
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WISN, WMIL-FM, WOKY, WRIT-FM, WRNW | |
History | |
First air date | August 1948 | (as WRJN-FM)
Former call signs |
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Call sign meaning | "KK" likely for the Kinnickinnic River's common nickname, with the "V" a common branding for R&B and hip-hop stations |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 68758 |
Class | B |
ERP | 50,000 watts |
HAAT | 152 meters (499 ft) |
Transmitter coordinates | 42°48′18″N 88°02′53″W / 42.805°N 88.048°W |
Links | |
Public license information | |
Webcast | Listen live (via iHeartRadio) |
Website | v100 |
WKKV-FM (100.7 MHz), also known as V-100.7, is an urban contemporary radio station owned by iHeartMedia, Inc. serving the Milwaukee area. The station broadcasts with an ERP of 50 kW and is licensed to Racine, Wisconsin. Its studios are located in the Milwaukee suburb of Greenfield.
The playlist of V-100.7 consists of primarily current hip-hop and R&B as well as some older Hip Hop and R&B from the 2010s.
At 50,000 watts, WKKV's signal is one of the strongest in the area, and can travel over Lake Michigan into the state of Michigan. V-100.7 can be heard reliably as far west as Madison, north to Sheboygan, south into the Chicago suburbs, and beyond depending on conditions. Due to its tower lying in close proximity to the open waters of Lake Michigan, both its analog signal can periodically travel with local quality in excess of 120 miles to the east along the Michigan shoreline without interference, this is most common in the summer months when warm air temperatures and the cool lake waters create favorable conditions for tropospheric propagation.