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Broadcast area | Southeastern Wisconsin |
Frequency | 93.3 MHz (HD Radio) |
Branding | B93.3 |
Programming | |
Format | Adult contemporary |
Subchannels | HD2: Oldies (WZTI simulcast) |
Ownership | |
Owner |
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WLUM-FM, WZTI | |
History | |
First air date | June 1958 (as WQFM) |
Former call signs |
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Call sign meaning | A combination of the surname initials for station owners Bill Lynett and the late Willie Davis, then "B", which formerly represented the station's bee mascot |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 59974 |
Class | B |
ERP | 16,000 watts |
HAAT | 270 meters (890 ft) |
Transmitter coordinates | 43°05′46″N 87°54′14″W / 43.096°N 87.904°W |
Links | |
Public license information | |
Webcast | Listen live |
Website | www |
WLDB (93.3 FM "B93.3 FM") is a commercial radio station in Milwaukee, Wisconsin. It is owned and operated by the Milwaukee Radio Alliance, a partnership between Times-Shamrock Communications and All Pro Broadcasting. WLDB airs an adult contemporary radio format, switching to Christmas music for much of November and December. Its studios are on Good Hope Road in Menomonee Falls.
WLDB has an effective radiated power (ERP) of 16,000 watts. The transmitter site is in Milwaukee's North Side off Humboldt Boulevard near Estabrook Park and the Milwaukee River.[2] WLDB broadcasts in the HD Radio hybrid format. The HD2 digital subchannel carries sister station WZTI 1290 AM's oldies format. It also feeds FM translator W262CJ 100.3 MHz, broadcasting from the same site as WLDB's transmitter.