Broadcast area | Columbia metropolitan area |
---|---|
Frequency | 96.7 MHz (HD Radio) |
Branding | 96.7 Steve FM |
Programming | |
Format | Adult hits |
Subchannels | HD3: Contemporary worship music "HIS Radio Praise" |
Ownership | |
Owner |
|
WCOS, WCOS-FM, WNOK, WVOC, WXBT | |
History | |
First air date | July 11, 1974 | (as WZLD)
Former call signs | WZLD (1974–1988) WYYS (1988–1991) WHKZ (1991–1998) |
Call sign meaning | W LiTe (previous format) CaYce |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 4667 |
Class | C3 |
ERP | 9,000 watts |
HAAT | 132 meters (433 ft) |
Translator(s) | 106.3 W292EU (Columbia, relays HD3) |
Links | |
Public license information | |
Webcast | FM/HD1: Listen Live HD3: Listen Live |
Website | FM/HD1: 967stevefm.iheart.com HD3: hisradiopraise.com |
WLTY (96.7 FM) is a commercial radio station licensed to Cayce, South Carolina, and serving the Columbia metropolitan area. It airs an adult hits radio format, known as Steve FM and is owned by iHeartMedia, Inc. The radio studios are on Greystone Boulevard in Columbia, near Interstate 126 and Riverbanks Zoo.
WLTY has an effective radiated power (ERP) of 9,000 watts. By contrast, several Columbia FM stations run 100,000 watts. The transmitter is on Short Street in Columbia, near Millwood Avenue (U.S. Route 76).[2] WLTY broadcasts using HD Radio technology. Its HD-3 digital subchannel carries a contemporary worship music format.