 | |
| Broadcast area | Madison metropolitan area |
|---|---|
| Frequency | 96.3 MHz (HD Radio) |
| Branding | 96–3 Star Country |
| Programming | |
| Format | Country music |
| Subchannels | HD2: Acoustic rock "Coffee Shop Radio" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WIBA (AM), WIBA-FM, WTSO, WXXM, WZEE | |
| History | |
Former call signs | WVLR WSEY (1987) WMLI (1987–1994 and 1996–2002) WMXF (1994–1996) WCJZ (2002–2003) |
Call sign meaning | Station serves MADison |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 50055 |
| Class | B1 |
| ERP | 5,100 watts |
| HAAT | 213 meters (699 ft) |
Transmitter coordinates | 43°12′43″N 89°36′00″W / 43.212°N 89.600°W |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) |
| Website | 963starcountry.iheart.com |
WMAD (96.3 FM "96-3 Star Country") is a commercial radio station licensed to Cross Plains, Wisconsin, and serving the Madison metropolitan area. It broadcasts a country music radio format and is owned by iHeartMedia, Inc. WMAD carries two nationally syndicated radio shows from co-owned Premiere Networks: The Bobby Bones Show on weekday mornings and CMT Nights with Cody Alan heard overnight. The radio studios and offices are on South Fish Hatchery Road in Madison.[2]
WMAD has an effective radiated power (ERP) of 5,100 watts. The transmitter is on Simpson Road at U.S. Route 12 in Dane, Wisconsin.[3] In addition to the analog signal, WMAD also broadcasts an HD Radio signal. The HD-2 digital subchannel carries an acoustic rock format, known as "Coffee Shop Radio."
- ^ "Facility Technical Data for WMAD". Licensing and Management System. Federal Communications Commission.
- ^ "96.3 Star Country Contact Info: Number, Address, Advertising & More". 96.3 Star Country. Archived from the original on 2022-12-02. Retrieved 2023-03-03.
- ^ "WMAD-FM 96.3 MHz - Cross Plains, WI". radio-locator.com. Archived from the original on 2023-03-03. Retrieved 2023-03-03.