WMGX

WMGX
Portland, Maine; United States;
Broadcast area	Southern Maine
Frequency	93.1 MHz (HD Radio)
Branding	Coast 93.1
Programming
Format	Adult Top 40
Subchannels	HD1: WMGX analog; HD2: News/talk (simulcast of WGAN); HD3: Christian radio (Bible Broadcasting Network);
Ownership
Owner	Saga Communications; (Saga Communications of New England, LLC);
Sister stations	WBAE, WCLZ, WGAN, WPOR, WVAE, WYNZ, WZAN
History
First air date	June 10, 1977
Call sign meaning	"Magic" (former branding)
Technical information
Licensing authority	FCC
Facility ID	58548
Class	B
ERP	50,000 watts
HAAT	135 meters (443 ft)
Transmitter coordinates	43°41′17″N 70°15′25″W / 43.688°N 70.257°W
Translator(s)	HD3: 105.1 W286CU (Saco)
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	www.coast931.com

WMGX (93.1 MHz "Coast 93.1") is a commercial FM radio station in Portland, Maine. The station's coverage area reaches across most of Southern Maine and into portions of Southeastern New Hampshire. WMGX airs an Adult Top 40 radio format and is owned by Saga Communications. Studios and offices are on Western Avenue in South Portland.

WMGX has an effective radiated power (ERP) of 50,000 watts. The transmitter is off Presumpscot Street in Portland, near Interstate 295.^[2] WMGX broadcasts in the HD Radio hybrid format; the HD2 subchannel carries the talk radio programming of sister station WGAN, while the HD3 subchannel carries the Bible Broadcasting Network's Christian radio programming, which feeds FM translator W286CU at 105.1 MHz in Saco, Maine.^[3]