| Broadcast area | Memphis metropolitan area |
|---|---|
| Frequency | 1210 kHz |
| Branding | Sunny 1210 & 103.1 |
| Programming | |
| Format | Adult standards - soft oldies |
| Ownership | |
| Owner |
|
| KXHT, WGSF, WHBQ, WHBQ-FM, WIVG, WMSO | |
| History | |
First air date | August 19, 1986 |
Former call signs | WGSF (1981–2000) WTCK (2000–04) WWCZ (2004) |
Call sign meaning | taken from the former WMPS (680 AM) in Memphis, now WMFS |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 2802 |
| Class | B |
| Power | 10,000 watts day 250 watts night |
Transmitter coordinates | 35°15′40.00″N 89°49′50.00″W / 35.2611111°N 89.8305556°W |
| Translator(s) | 103.1 W276BH (Memphis) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | sunny1210.com |
WMPS (1210 AM) – branded as Sunny 1210 & 103.1 – is a commercial radio station licensed to Bartlett, Tennessee, and serving the Memphis metropolitan area.[2] Owned by Flinn Broadcasting, it airs an adult standards and soft oldies radio format. The studios are on Mount Moriah Road Extension at Ridgeway Road in Memphis.
By day, WMPS is powered at 10,000 watts. Because 1210 AM is a clear channel frequency reserved for Class A WPHT in Philadelphia, WMPS greatly reduces power at night to 250 watts to avoid interference. It uses a directional antenna with a four-tower array. The transmitter is on Rockyford Road at Walker Farms in Bartlett.[3] It also simulcasts over 250-watt FM translator W276BH at 103.1 MHz in Memphis and streams online.[4]