WMRC

WMRC
Broadcast areaWorcester, Massachusetts
Frequency1490 kHz
BrandingMyFM 101.3
Programming
FormatFull-service classic hits
Affiliations
Ownership
Owner
  • MyFM Media
  • (First Class Radio Corp.)
History
First air date
October 6, 1956[1]
Former call signs
WMOO (1956–1958)
Call sign meaning
Milford Radio Corporation (former owners)
Technical information[2]
Licensing authority
FCC
Facility ID21584
ClassC
Power1,000 watts (unlimited)
Transmitter coordinates
42°8′12.35″N 71°30′48.23″W / 42.1367639°N 71.5133972°W / 42.1367639; -71.5133972
Translator(s)101.3 W267CD (Milford)
Links
Public license information
WebcastListen live
Websitewww.myfm1013.com

WMRC (1490 AM, "MyFM 101.3") is a radio station licensed to serve Milford, Massachusetts, United States. The station is owned by the MyFM Media Corporation. It airs a full-service classic hits music format.[3] At 10:13 am ET on January 12, 2017, FM translator, 101.3 W267CD was added and the station's former "First Class Radio" branding was replaced with its current "MyFM 101.3" branding (referring to the translator frequency).[4][5][6] In addition to its usual music programming, WMRC broadcasts local high school and American Legion sports play-by-play.[7] WMRC is an affiliate of the Boston Bruins, Boston Red Sox and New England Patriots Radio Networks.[8]

The station signed on October 6, 1956,[1] as WMOO.[9] It was assigned the WMRC call letters by the U.S. Federal Communications Commission (FCC)[10] on March 18, 1958.[9]

Notable on-air personalities have included Program and News Director Ed Thompson, who joined the station in 1967.[11] In 1993 the Milford Highlanders Brothers and Belles organization honored Thompson at their 10th annual Outstanding Citizens Ball for his service to the community.[12]

The callsign was assigned to a station in Greenville, South Carolina, until the mid-1950s. A notable personality on that station was Bob Poole.

  1. ^ a b Broadcasting & Cable Yearbook 1999 (PDF). 1999. p. D-211. Retrieved April 19, 2017.
  2. ^ "Facility Technical Data for WMRC". Licensing and Management System. Federal Communications Commission.
  3. ^ "Station Information Profile". Arbitron. Archived from the original on March 1, 2010.
  4. ^ The Ticker Below The Station Logo On The Upper Left-Hand Corner Of wmrcdailynews.com
  5. ^ radioinsight.com
  6. ^ patch.com
  7. ^ Reiss, Mike (July 6, 2006). "The drive is back to do play-by-play". The Boston Globe.
  8. ^ "Ryder calls shots for arena action". Worcester Telegram & Gazette. March 1, 2007. WMRC (1490 AM) in Milford has signed with Entercom Radio to remain a Red Sox radio affiliate through 2009.
  9. ^ a b "WMRC history cards" (PDF). CDBS Public Access. Federal Communications Commission.
  10. ^ "Call Sign History". FCC Media Bureau CDBS Public Access Database.
  11. ^ "Morning News, With Static". The Boston Globe. April 11, 2004. Ed Thompson may be the most powerful man in Milford. [...] Throughout his three decades on the Milford airwaves for WMRC-AM, criticism has often trailed the 55-year-old newscaster with the striking long, gray hair.
  12. ^ "Milford to honor citizens". Worcester Telegram & Gazette. April 9, 1993. One award will go to Ed Thompson of Hopkinton, the news director of WMRC radio in Milford for serving the community for 26 years.