WOUR

WOUR

Utica, New York United States
Broadcast area	Utica–Rome Central New York
Frequency	96.9 MHz
Branding	96.9 WOUR
Programming
Format	Classic rock
Affiliations	Compass Media Networks
Ownership
Owner	Townsquare Media (Townsquare Media Licensee of Utica/Rome, Inc.)
Sister stations	WFRG-FM, WIBX, WLZW, WODZ-FM
History
First air date	June 1967; 57 years ago (1967-06)
Call sign meaning	Utica–Rome
Technical information[1]
Licensing authority	FCC
Facility ID	4681
Class	B
ERP	19,500 watts
HAAT	241 meters (791 ft)
Links
Public license information	Public file LMS
Webcast	Listen live
Website	www.wour.com

WOUR (96.9 FM) is a commercial radio station licensed to Utica, New York. It broadcasts a classic rock radio format, with occasional recent rock hits, calling itself "The Rock of Central New York". The station is owned by Townsquare Media as part of a cluster with talk station WIBX, country music station WFRG-FM, adult contemporary station WLZW and classic hits station WODZ-FM. The studios and offices are on River Road in Marcy. In morning drive time, WOUR carries the syndicated Free Beer and Hot Wings Show.

WOUR has an effective radiated power (ERP) of 19,500 watts. The transmitter is on Smith Hill Road at Cooley Road in Utica, amid the towers for other local FM and TV stations.^[2]