This article needs additional citations for verification. (December 2013) |
Broadcast area | Columbia metropolitan area |
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Frequency | 1230 kHz |
Branding | 94.9 The Palm |
Programming | |
Format | Defunct (was adult album alternative) |
Ownership | |
Owner |
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WARQ, WHXT, WMFX, WWDM, WSCZ | |
History | |
First air date | January 1, 1947 |
Last air date | January 2022 |
Former call signs |
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Call sign meaning | "We're Palm Columbia" |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 73370 |
Class | C |
Power | 1,000 watts unlimited |
Links | |
Public license information | |
Website | 949thepalm.com |
WPCO (1230 AM, "94.9 The Palm") was a radio station in Columbia, South Carolina. Last owned by Alpha Media, it broadcast an adult album alternative (AAA) format. Its studios were on Pineview Road in Columbia, with a transmitter tower located near Bicentennial Park along the Congaree River in downtown Columbia. It was also heard on FM translator W235CH at 94.9 MHz, using the translator's dial position as its moniker, "94.9 The Palm." (South Carolina is known as the Palmetto State.)
After going silent in January 2022, WPCO's license was cancelled and deleted by the FCC on January 5, 2023.[2] The AAA programming, no longer heard on the AM station, continues on the FM translator, 94.9 W235CH, now rebroadcasting co-owned 93.5 WARQ-HD4.