| Broadcast area | |
|---|---|
| Frequency | 610 kHz |
| Branding | Sports Radio Virginia |
| Programming | |
| Format | Sports |
| Affiliations | |
| Ownership | |
| Owner | Mel Wheeler, Inc. |
| WFIR, WPLI, WSLC-FM, WSLQ, WVBB, WVBE-FM, WXLK, WZZU | |
| History | |
First air date | October 1, 1940 |
Former call signs |
|
Call sign meaning | PLaY |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 41111 |
| Class | B |
| Power |
|
Transmitter coordinates | 37°18′11.0″N 80°2′33.0″W / 37.303056°N 80.042500°W |
| Translator(s) | 101.1 W266CY (Roanoke) |
| Repeater(s) | 1390 WPLI (Lynchburg) |
| Links | |
Public license information | |
| Webcast | Listen Live |
| Website | sportsradiova.com |
WPLY (610 kHz) is a commercial AM radio station licensed to Roanoke, Virginia, and serving Southwest Virginia and the New River Valley. WPLY simulcasts a sports radio format with WPLI 1390 AM in Lynchburg. Both stations are owned and operated by Mel Wheeler, Inc.[2] Most programming is supplied by Fox Sports Radio.
By day, WPLY transmits 5,000 watts, but at night (when radio waves travel farther) it reduces power to 1,000 watts to protect other stations on 610 AM. WPLY has a directional antenna, using a five-tower array. The transmitter is at the end of Newman Drive in Salem.[3] Programming is also heard on 175-watt FM translator W266CY at 101.1 MHz in Roanoke.[4]