WQBS-FM

WQBS-FM
Broadcast areaPuerto Rico
Frequency107.7 MHz
BrandingMix 107
Programming
FormatReggaeton/Urban AC
Ownership
Owner
  • IBC-AERCO (sale to SMD Media Group pending)
  • (International Broadcasting Corporation)
WSJU-LD
WQBS
WRSJ
WGIT
WIBS
WIOA/WIOC/W295BU
WZET
History
First air date
1967
Former call signs
WVOZ-FM (1967-1969)
WOLA-FM (1969-1983)
WVOZ-FM (1983-1994)
WAHQ (1994-1998)
WVOZ-FM (1998-2016)
Technical information[1]
Licensing authority
FCC
Facility ID28921
ClassB
ERP40,000 watts
HAAT852.0 meters (2,795.3 ft)
Transmitter coordinates
18°16′30″N 65°50′35.9″W / 18.27500°N 65.843306°W / 18.27500; -65.843306
Links
Public license information
Websitewww.mix107pr.com

WQBS-FM (107.7 FM), branded on-air as Mix 107, is a radio station broadcasting an Urban Adult Contemporary format. Licensed to Carolina, Puerto Rico, it serves the Puerto Rico area. The station is currently owned by International Broadcasting Corporation.

WQBS-FM is widely credited as having pioneered the Hurban (short for "Hispanic Urban") radio format.[2] This format mixes English-language rap and R&B with Latin rap, Latin pop and reggaeton.[3]

Personalities such as the announcer Luis J. Ortiz "El Coyote" are recognized for their great contribution to this platform since its inception, positioning urban music in Puerto Rico and countries where the signal of this radio arrived.[4] In addition, recently recognized new communicators outside of radio have been added to renew the radio, one of them is Danya Santana,[5] Maiky Backstage and Richie in the House.[6]

On June 20, 2024, International Broadcasting Corporation announced a sale of WQBS-FM and other stations to SMD Media Group, a new conglomerate that unite three radio networks converting into a multimedia content hub across the globe.[7]

  1. ^ "Facility Technical Data for WQBS-FM". Licensing and Management System. Federal Communications Commission.
  2. ^ Darling, Cary (2005-04-18). "Radio tries to reach young Latinos with `hurban' format". Fort Worth Star-Telegram.
  3. ^ Tiempo, Casa Editorial El (2019-11-24). "El error de considerar inferior el reguetón". El Tiempo (in Spanish). Retrieved 2021-09-09.
  4. ^ "El Coyote regresa a su casa Mix 107.7 FM". Primera Hora (in Spanish). 2020-06-30. Retrieved 2021-09-09.
  5. ^ VOCERO, Redacción, EL. "De la televisión a la radio". El Vocero de Puerto Rico (in Spanish). Retrieved 2021-09-09.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. ^ Ayala, Hermes. "Maiky Backstage llega a Mix 107.7 con Richie in the House en su esquina". El Calce (in Spanish). Retrieved 2021-09-09.
  7. ^ SMD Media Group adquiere las emisoras MIX, Fresh y WQBS