| Broadcast area | Metro Atlanta |
|---|---|
| Frequency | 96.1 MHz (HD Radio) |
| Branding | 96.1 The Beat |
| Programming | |
| Format | Mainstream Urban |
| Subchannels | HD2: Classic rock "96 Rock" HD3: Adult contemporary "Peach" |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner |
|
| WBIN, WBZW, WBZY, WUBL, WWPW | |
| History | |
First air date | December 2, 1960 |
Former call signs | WGAA-FM (1960) WKLS (1961–1977) WKLS-FM (1977–1989) WEOA (1989) WKLS (1989–2012) WWPW (2012–2024) |
Call sign meaning | Similar to that of previous simulcaster WRDA (now WBZY); moved over from now-WBZW |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 11275 |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 330 meters (1,080 ft) |
Transmitter coordinates | 33°48′27.00″N 84°20′26.00″W / 33.8075000°N 84.3405556°W |
| Links | |
Public license information | |
| Webcast | Listen Live Listen Live (HD2) Listen Live (HD3) |
| Website | 961thebeat |
WRDG (96.1 FM) – branded as 96.1 The Beat – is a commercial mainstream urban radio station licensed to Atlanta, Georgia. Owned by iHeartMedia, the station serves the Atlanta metropolitan area. The WRDG studios are located in Atlanta's Upper Westside district inside the Works ATL development, while the station transmitter resides in nearby North Druid Hills. Besides a standard analog transmission, WRDG broadcasts over three HD Radio channels, and is available online via iHeartRadio.[2]