WRUM

WRUM
Broadcast areaCentral Florida
Frequency100.3 MHz (HD Radio)
BrandingRumba 100.3
Programming
Language(s)Spanish
FormatLatin pop; reggaeton; tropical music
Subchannels
Ownership
Owner
W283AN, WFLF, WJRR, WMGF, WRSO, WTKS-FM, WXXL, WYGM
History
First air date
June 26, 1950; 74 years ago (1950-06-26) (as WORZ-FM)
Former call signs
  • WORZ-FM (1950–1957)
  • WKIS-FM (1957–1971)
  • WDIZ (1971–1996)
  • WSHE (1996–2004)
  • WEBG (2004–2005)
Call sign meaning
"Rumba"
Technical information[1]
Licensing authority
FCC
Facility ID59976
ClassC
ERP100,000 watts
HAAT484.0 meters (1,587.9 ft)
Transmitter coordinates
28°34′52″N 81°4′31.2″W / 28.58111°N 81.075333°W / 28.58111; -81.075333
Translator(s)
  • HD2: 97.1 W246BT (Clermont)
  • HD2: 97.1 W246CK (Kissimmee)
  • HD3: 97.9 W250CE (Kissimmee)
Links
Public license information
Webcast
Website

WRUM (100.3 FM) is a commercial radio station in Orlando, Florida, known as "Rumba 100.3". It airs a Spanish-language radio format featuring Latin pop and reggaeton. It is owned by iHeartMedia, Inc.[2][3] The studios and offices are on Maitland Center Parkway in Maitland.[4]

WRUM has an effective radiated power (ERP) of 100,000 watts, the maximum for most FM stations.[5] The transmitter is in Bithlo, off Fort Christmas Road (Route 420).[6]

WRUM broadcasts using the HD radio hybrid format.[7] The HD2 subchannel carries a bilingual CHR format, known as "Mega 97.1". The subchannel feeds two FM translators at 97.1 MHz. The HD3 subchannel carries a bilingual classic hits format, known as “Retro 97.9”.

  1. ^ "Facility Technical Data for WRUM". Licensing and Management System. Federal Communications Commission.
  2. ^ "WRUM Facility Record". United States Federal Communications Commission, audio division.
  3. ^ "WRUM Station Information Profile". Arbitron.
  4. ^ "Rumba 100.3 Datos de Contacto: Teléfono, Domicilio, Anunciarse y Más". Rumba 100.3 (in Spanish).
  5. ^ "FM Query Results -- Audio Division (FCC) USA". transition.fcc.gov. Retrieved September 17, 2023.
  6. ^ "WRUM-FM 100.3 MHz - Orlando, FL". radio-locator.com.
  7. ^ "HD Radio Station Guide for Orlando". HD Radio. iBiquity.