| |
|---|---|
| Frequency | 550 kHz |
| Branding | 550 & 99.9 WSAU |
| Programming | |
| Format | Talk radio |
| Affiliations | |
| Ownership | |
| Owner |
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| WDEZ, WIFC, WOZZ, WRIG, WSAU-FM | |
| History | |
First air date | August 8, 1948 |
Former call signs |
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Call sign meaning | "Wausau" |
| Technical information[1] | |
Licensing authority | FCC |
| Facility ID | 41902 |
| Class | B |
| Power |
|
Transmitter coordinates | 44°51′26.00″N 89°35′13.00″W / 44.8572222°N 89.5869444°W |
| Translator(s) | 95.1 W236CO (Marshfield) |
| Repeater(s) | 99.9 WSAU-FM (Rudolph) |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | wsau |
WSAU (550 kHz) is an AM radio station broadcasting a conservative talk format serving Wausau, Wisconsin, United States, area, and simulcast on WSAU-FM (99.9) in Stevens Point (licensed to Rudolph). The station is owned by Wausau-based Midwest Communications, with studios on Scott Street. The WSAU transmitter is located along County Highway X in Kronenwetter, Wisconsin.
The station today bearing the WSAU name started as WLIN in Merrill, Wisconsin, in 1948, preceded the year before by an FM station (now WIFC). It was owned by United States Representative Alvin E. O'Konski. It moved to Wausau in 1952 as that city's second radio station. WSAU, then at 1400 AM, acquired the frequency in 1958 in a facility upgrade. Midwest has owned WSAU since 1996.