Broadcast area | Atlanta metropolitan area |
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Frequency | 97.1 MHz (HD Radio) |
Branding | 97.1 The River |
Programming | |
Language(s) | English |
Format | Classic rock |
Subchannels |
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Affiliations | Atlanta Gladiators |
Ownership | |
Owner |
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History | |
First air date | November 1, 1965 |
Former call signs |
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Call sign meaning | Chattahoochee River |
Technical information[1] | |
Licensing authority | FCC |
Facility ID | 59970 |
Class | C |
ERP | 100,000 watts |
HAAT | 483 meters (1,585 ft) |
Transmitter coordinates | 34°07′33″N 83°51′32″W / 34.1257°N 83.8588°W |
Translator(s) | |
Links | |
Public license information | |
Webcast |
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Website | 971theriver |
WSRV (97.1 FM) – branded 97.1 The River – is a commercial radio station licensed to Gainesville, Georgia, and serving Metro Atlanta. It is owned by the Cox Media Group. WSRV broadcasts a classic rock radio format. The studios and offices are in the Cox Television and Radio Facility on West Peachtree Street near the Brookwood neighborhood of Atlanta.
WSRV has an effective radiated power (ERP) of 100,000 watts. The transmitter tower is off Eagle Ranch Road in Braselton, at the northeastern edge of Metro Atlanta.[2] WSRV uses the HD Radio technology. Its HD2 digital subchannel carries an alternative rock format known as "The Other Side of The River." The HD3 subchannel simulcasts the talk format on WSB. The HD4 subchannel simulcasts the Latin Pop format on WCHK.