WSWR (FM)

WSWR
Broadcast areaRichland County
Crawford County
Morrow County
Frequency100.1 MHz (HD Radio)
BrandingMy 100.1
Programming
Language(s)English
FormatClassic hits
AffiliationsPremiere Networks
Ownership
Owner
History
First air date
December 1, 1981 (1981-12-01)
Former call signs
WSWR (1981–2011)
WMAN-FM (2011–12)
Technical information[1]
Licensing authority
FCC
Facility ID66247
ClassA
ERP3,000 watts
HAAT91 meters (299 ft)
Transmitter coordinates
40°56′42.00″N 82°39′42.00″W / 40.9450000°N 82.6616667°W / 40.9450000; -82.6616667
Links
Public license information
WebcastListen live (via iHeartRadio)
Websitemy100fm.iheart.com

WSWR (100.1 MHz) is an FM radio station broadcasting a classic hits format as "My 100.1." Licensed to Shelby, Ohio, WSWR serves the Mid-Ohio area. The station is owned by iHeartMedia.[2]

WSWR originated as a stand-alone signal targeting the Mansfield/Ashland area as "WSWR Wizard 100" with its own DJ's and unique oldies then becoming "Crusin' 100," airing a more standard oldies format before segueing to classic hits as "My 100.1." From January 2010 until December 26, 2011, the station was simulcast on WXXR (which previously simulcast WFXN-FM) as "My 100.1/98.3", before dropping their classic hits format in favor of a simulcast of WMAN,[3] with both stations taking the WMAN-FM and WWMM calls, respectively.

Previous logo

On May 3, 2012, WMAN-FM split from its simulcast and began stunting towards going back to its previous classic hits format.[4][5] Following an on-air apology by regional market manager Keith Kennedy,[6] the station officially reverted to classic hits as "My 100.1," once again claiming the WSWR calls.

  1. ^ "Facility Technical Data for WSWR". Licensing and Management System. Federal Communications Commission.
  2. ^ "WSWR-FM Station Information Profile". Arbitron.
  3. ^ "Three radio stations to simulcast broadcasting". Mansfield News Journal. December 23, 2011. Retrieved December 23, 2011.
  4. ^ Mansfield News
  5. ^ "CC Reverts In Mansfield, OH". RadioInsight. 2012-05-04. Retrieved 2020-03-20.
  6. ^ "My 100.1 Returns". Format Change Archive. 2012-05-04. Retrieved 2020-03-20.