WUMR (FM)

WUMR
Philadelphia, Pennsylvania;
Broadcast area	Greater Philadelphia (Delaware Valley)
Frequency	106.1 MHz (HD Radio)
Branding	Rumba 106.1
Programming
Format	Spanish contemporary hits
Subchannels	HD2: Smooth jazz "Philly’s Smooth Jazz"
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia; (iHM Licenses, LLC);
Sister stations	WDAS; WDAS-FM; WIOQ; WRFF; WUSL;
History
First air date	November 11, 1959; 64 years ago
Former call signs	WQAL (1959–1970); WWSH (1970–1984); WZGO (1984–1986); WTRK (1986–1987); WEGX (1987–1993); WJJZ (1993–2006); WISX (2006–2022);
Call sign meaning	scrambling of "Rumba"
Technical information
Licensing authority	FCC
Facility ID	53973
Class	B
ERP	32,500 watts
HAAT	365.0 meters (1,197.5 ft)
Transmitter coordinates	40°04′58.3″N 75°10′52.6″W / 40.082861°N 75.181278°W
Links
Public license information	Public file; LMS;
Webcast	Listen live (via iHeartRadio); HD2: Listen live;
Website	rumba1061.iheart.com

WUMR (106.1 MHz, "Rumba 106.1") is a commercial Spanish contemporary hits FM radio station that is licensed to serve Philadelphia, Pennsylvania, and is owned by iHeartMedia, Inc. The WUMR studios are located in the neighboring community of Bala Cynwyd, while the station transmitter resides in nearby Wyndmoor.

In addition to a standard analog transmission, WUMR broadcasts using two HD Radio channels,^[2]^[3] and is available online via iHeartRadio.