WVOR

WVOR
Canandaigua, New York;
Broadcast area	Finger Lakes–Rochester metropolitan area
Frequency	102.3 MHz (HD Radio)
Branding	Sunny 102.3
Programming
Format	Adult contemporary
Subchannels	HD2: Cool Oldies (Oldies); HD3: The Breeze (Soft AC);
Affiliations	Premiere Networks
Ownership
Owner	iHeartMedia, Inc.; (iHM Licenses, LLC);
Sister stations	WAIO, WDVI, WHAM, WHTK, WKGS, WNBL
History
First air date	July 16, 1974; 50 years ago
Former call signs	WCGR-FM (1974–1975); WFLC (1975–1989); WLKA (1989–1996); WMHX (1996–1998); WISY (1998–1999); WMAX-FM (1999); WISY (1999–2006);
Call sign meaning	Voice Of Rochester
Technical information
Licensing authority	FCC
Facility ID	8505
Class	A
ERP	3,400 watts
HAAT	86 meters (282 ft)
Transmitter coordinates	42°51′47″N 77°19′22″W / 42.86306°N 77.32278°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live; Listen Live (HD2); Listen Live (HD3);
Website	radiosunny.iheart.com

WVOR (102.3 FM) is a commercial radio station licensed to Canandaigua, New York, and serving the Finger Lakes region and part of the Rochester metropolitan area. It broadcasts an adult contemporary radio format and is owned by iHeartMedia.^[2] In much of November and December, WVOR switches to all-Christmas music. The studios and offices are located at the Five Star Bank Plaza building in downtown Rochester

WVOR has an effective radiated power (ERP) of 3,400 watts. The transmitter site is on Bliss Road at Hickox Road in Canandaigua.^[3] WVOR broadcasts using HD Radio technology. The HD2 digital subchannel plays Oldies music.^[4] The HD3 subchannel carries the iHeartRadio Soft AC music service known as "The Breeze."