WWMB

WWMB
ATSC 3.0 station
CityFlorence, South Carolina
Channels
Programming
Affiliations
Ownership
Owner
OperatorSinclair Broadcast Group via SSA
WPDE-TV
History
FoundedJune 17, 1989
First air date
September 21, 1994 (30 years ago) (1994-09-21)
Former call signs
  • WFIL (1989–1990)
  • WGRS (1990–1994)
Former channel number(s)
  • Analog: 21 (UHF, 1994–2009)
  • Digital: 20 (UHF, 2006–2009), 21 (UHF, 2009–2019)
Call sign meaning
"We're Myrtle Beach"[1]
Technical information[2]
Licensing authority
FCC
Facility ID3133
ERP655 kW
HAAT581 m (1,906 ft)
Transmitter coordinates34°22′3″N 79°19′48″W / 34.36750°N 79.33000°W / 34.36750; -79.33000
Links
Public license information

WWMB (channel 21) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina as an affiliate of the digital multicast network Dabl. It is owned by Howard Stirk Holdings, which maintains a shared services agreement (SSA) with Sinclair Broadcast Group, owner of dual ABC/CW affiliate WPDE-TV (channel 15, also licensed to Florence), for the provision of certain services. The two stations share studios on University Boulevard in Conway; WWMB's transmitter is located on Pee Dee Church Road in Floydale, South Carolina.

  1. ^ Nye, Doug (September 14, 1994). "New TV Station Signing On At Beach". The State. p. B3. We will emphasize three of our call letters in all of our promotional efforts," McCaskill said. "WMB means, 'We're Myrtle Beach.'
  2. ^ "Facility Technical Data for WWMB". Licensing and Management System. Federal Communications Commission.