Walmart Watch, formed in the spring of 2005, was a joint project of the Center for Community and Corporate Ethics, a nonprofit organization studying the impact of large corporations on society, and its advocacy arm, Five Stones.[1] The Walmart Watch group was based in Washington[2] [3] with the claimed goal to challenge Walmart to become a better employer, neighbor, and corporate citizen in order to improve the wages, health benefits, and treatment of workers.[4]
One of Walmart Watch's initial attacks against Walmart was setting up an automated phone system that called 10,000 people in Arkansas in efforts to find individuals who would share secrets about the practices of Walmart on their workers. As a result of this automated phone system attack, Walmart Watch created a 24-page report revealing the company's wages and benefits. Walmart Watch's goal was to get the inside scoop on Walmart's practices, in hope that they would be less than respectable, to show the public the "ugly truth" behind Walmart.[2]