Walmarting or Walmartization is a neologism referring to U.S. discount department store Walmart with three meanings. The first use is similar to the concept of globalization and is used pejoratively by critics[1] and neutrally by businesses seeking to emulate Walmart's success.[2] The second, pejorative, use refers to the homogenization of the retail sector because of those practices.[3] The third, neutral, use refers to the act of actually shopping at Walmart.[4]