The examples and perspective in this article may not represent a worldwide view of the subject. (December 2010) |
A warehouse store or warehouse supermarket is a food and grocery retailer that operates stores geared toward offering deeper discounted prices than a traditional supermarket. These stores offer a no-frills experience and warehouse shelving stocked well with merchandise intended to move at higher volumes. Unlike warehouse clubs, warehouse stores do not require a membership or membership fees. Warehouse stores can also offer a selection of merchandise sold in bulk. Typically, warehouse stores are laid out in a logical format; this leads customers in a certain way around the store to the checkout. For example, as one enters the store they are directed down an aisle of discounted products. From there the layout could then lead to the fresh produce department, followed by the deli and bakery departments at the back of the store. Often, certain customer service niceties, like the bagging of groceries, are not done by store employees; this helps reduce overall cost. Many warehouse stores are operated by traditional grocery chains both as a way to attract lower income, value conscious consumers and to maximize their buying power in order to lower costs at their mainstream stores.