Watch with Mother

Watch with Mother
The opening titles from 1952. The film was reversed so the title appeared to flower.
Country of originUnited Kingdom
Original languageEnglish
Production
Running time15 minutes
Original release
NetworkBBC1
Release1952 (1952) –
1978 (1978), 26 years
Infobox instructions (only shown in preview)

Watch with Mother was a cycle of children's programmes created by Freda Lingstrom and Maria Bird. Broadcast by BBC Television from 1952 until 1975, it was the first BBC television series aimed specifically at pre-school children, a development of BBC radio's equivalent Listen with Mother, which had begun two years earlier. In accordance with its intended target audience of pre-school children viewing with their mothers, Watch with Mother was initially broadcast between 3:45 pm and 4:00 pm, post-afternoon nap and before the older children came home from school.[1]

The choice of Watch with Mother for the title of the series was intended "to deflect fears that television might become a nursemaid to children and encourage bad mothering".[2]

  1. ^ Burton 1956, p. 307.
  2. ^ Cite error: The named reference ScreenonlineWatchWithMother was invoked but never defined (see the help page).