| Company type | Private |
|---|---|
| Industry | Restaurant |
| Founded | 1957 |
| Founders | Jack Branch and Paul E. Branch Jr. |
What-A-Burger is the trading name used by a small group of restaurants which were established by entrepreneur brothers Jack Branch and Paul E. Branch Jr. and members of the Branch family beginning in 1957 though the first What-A-Burger was opened in 1950.[1] With the first location at a busy traffic circle near Newport News, Virginia, in the former Warwick County, they soon established additional locations in the cities of Richmond, Colonial Heights, and Petersburg, Virginia, each along busy through-traffic highway corridors. Another location was opened by a member of the Branch family in the 1950s in Greenville, South Carolina.