What Time Is Love?

"What Time Is Love?"
Pure Trance Original (004T) cover
Single by the KLF
Released	July 1988
Genre	Trance
Length	7:05 (Pure Trance) 5:20 (Live at Trancentral) 3:55 (radio edit) 9:02 ("America: What Time Is Love?")
Label	KLF Communications
Songwriter(s)	Bill Drummond Isaac Bello Jimmy Cauty
Producer(s)	Drummond Cauty
Drummond and Cauty singles chronology
"Doctorin' the Tardis" (1988) "What Time Is Love? (Pure Trance)" (1988) "3 a.m. Eternal (Pure Trance)" (1989)
"Last Train to Trancentral (Pure Trance)" (1990) "What Time Is Love? (Live at Trancentral)" (1990) "3 a.m. Eternal (Live at the S.S.L.)" (1991)
"Last Train to Trancentral (Live from the Lost Continent)" (1991) "America: What Time Is Love?" (1991) "It's Grim Up North" (1991)
Alternative covers
Live at Trancentral cover

"What Time Is Love?" is a song released, in different mixes, as a series of singles by the British electronic music band the KLF. It featured prominently and repeatedly in their output from 1988 to 1992 and, under the moniker of 2K, in 1997. In its original form, the track was an instrumental electronic dance anthem; subsequent reworkings, with vocals and additional instrumentation, yielded the international hit singles "What Time Is Love? (Live at Trancentral)" (1990), and "America: What Time Is Love?" (1991), which respectively reached number five and number four on the UK Singles Chart, and introduced the KLF to a mainstream international audience.