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 Bowl of Wheaties cereal with milk | |
| Product type | Breakfast cereal |
|---|---|
| Owner | General Mills |
| Country | United States |
| Introduced | November 1924 |
| Markets | United States |
| Tagline | "The breakfast of Champions" |
| Website | wheaties |
Wheaties is an American brand of breakfast cereal that is made by General Mills. It is well known for featuring prominent athletes on its packages and has become a cultural icon in the United States. Originally introduced as Washburn's Gold Medal Whole Wheat Flakes in 1924, it is primarily a wheat and bran mixture baked into flakes.[1]
- ^ Ament, Phil (2007). "Wheaties Cereal History". The Great Idea Finder. ideafinder.com. Archived from the original on May 3, 2019. Retrieved January 6, 2011.