Whitepages (company)

Whitepages
Type of businessPrivate
Type of site
Contact Data
Founded1997; 27 years ago (1997), in Stanford, California, U.S.
HeadquartersSeattle, Washington, U.S.,
U.S.
Country of originUnited States
Area servedUnited States
Founder(s)Alex Algard
Key peopleLeigh McMillan, CEO (2019–present)[1]
IndustryInformation Technology
Search Engines
ProductsPeople Search
Phone Search
Home Address Search
Background Check
ServicesSpeed Search
People Search App
Reverse Phone App
Employees32 (2019)[2]
URLwhitepages.com
Current statusActive

Whitepages is a provider of online directory services, fraud screening, background checks and identity verification for consumers and businesses. It has the largest database available of contact information on residents of the United States.[3]

Whitepages was founded in 1997 as a hobby for then-Stanford student Alex Algard. It was incorporated in 2000 and received $45 million in funding in 2005. Investors were later bought-out by Algard in 2013. From 2008 to 2013, Whitepages released several mobile apps, a re-design in 2009, the ability for consumers to control their contact information, and other features. From 2010 to 2016, the company shifted away from advertising revenue and began focusing more on selling business services and subscription products.

  1. ^ Soper, Taylor (29 June 2019). "Whitepages splits into two separate entities, forms new enterprise-focused company Ekata". Geekwire. Retrieved 2020-08-14.
  2. ^ Whitepages splits into two separate entities, forms new enterprise-focused company Ekata, Geekwire, retrieved June 12, 2019
  3. ^ Cite error: The named reference VB was invoked but never defined (see the help page).